“Automation is good,
as long as you know
exactly where to put
the machine. ”
- Eli Goldratt Goldratt said automation is only
good if you know exactly where to
put the machine. That ’s what Actual
is doing. We ’re not trying to auto-
mate every form, every approval, or
every step of the day. We ’re putting
automation right at the constraint
— knowing with certainty who was
on site, when, and for how long.
That ’s the piece that every payroll
run, every cost report, and every
invoice depends on.
PRINCIPLE: AUTOMATE THE CONSTRAINT
395...
exactly.
- SGM Plumley
Actual delivers trust...
ence, time, and completion — with-
out guesswork.
So when payroll runs, when costs are
booked, when revenue is recognized,
you don ’t have to guess. You can an-
swer with certainty: ‘395… exactly. ’
PRINCIPLE: TRUST IN DATA
In the movie ‘We were soldiers ’, when
Colonel Moore asked his Sergeant Major
how many men were ready, the answer
came back instantly: ‘395… exactly. ’ That
answer carried weight because it was
trusted — there was no doubt.
Our beliefs
We believe in flow, that effort should
go to the work, not paperwork.
We believe tools should be convivial:
they should grow agency and inter-
dependence, not extract compliance.
We believe truth should be the by-
product of work itself.
Necessary, but not sufficient
Tech doesn ’t improve flow by itself.
We put automation where it matters:
presence, time, and completion.
The team delivers,
tools reduce load.
We reduce cognitive load, so crews
can deliver the work. Truth is captured
passively, not typed.
Unhampered truth
Truth should emerge from the act of
working — no forms, no check-ins, no
manipulation.
Jobs to be done
We frame Actual by the jobs people
hire it to do: pay accurately, know the
truth on site, close the books, get the
work done.
Get paid right
“I want my paycheck to be right,
every time.” Actual captures presence
automatically, eliminating edits and
disputes.
Know the truth on site
Movement + proximity validate at-
tendance without phone check-ins.
Close the books faster
Presence streams into costing and
revenue systems so finance & ops stay
aligned.
Get the work done
We automate evidence of work — not
the work itself — reducing cognitive
drag on crews.
Product
Proof without process debt.
Effortless proof
The badge senses motion, proximity,
and duration — no taps, scans, or
check-ins.
Always connected,
never dependent.
Store-and-forward telemetry with
smart cellular uplinks.
Context without effort
People, places, and tasks are bound
by location truth — hours align with
value automatically.
Strength through connection
APIs stream verified data into pay-
roll, ERP, and scheduling — no new
portal or password.
Architecture
Integrity from capture to ledger.
Integrity by design
Each badge encrypts and transmits
events without user action. Field real-
ity becomes verifiable truth upstream.
A real-time reflection
A living digital twin links badges,
tags, and locations — a mirror that
updates itself.
Provenance of truth
Chain-of-custody from badge to
cloud so each record is trusted, audi-
table, and traceable to origin.
Outcomes
What improves when truth flows:
crew time variance down, dispatch
edits down, missed visits flagged same day.
Metrics
Confidence in every paycheck. Rec-
ognition built on proof. Flow multi-
plied.
Vision
From reactive to predictive; truth as
infrastructure.
Truth in action
Make truth effortless. Put automation
at the constraint.
Thank you
hello@limosa.work
https://limosa.work