Actual — Brand Asset Export Bundle

Version 1.0 · March 2026

Naming Convention

actual-{variant}_{tier}[-{descriptor}]_{WxH}.svg
Segment Values
variant wordmark-primary, wordmark-light, mark, mark-light
tier web, print, social
descriptor 2x, favicon, reversed, banner, avatar, square (optional)
WxH pixel or point dimensions of the canvas

Folder Structure

export/
├── web/           Screen-optimized SVGs — 1× and 2× scales + favicon
├── print/         High-resolution SVGs for print & large-format use
└── social/        Platform-ready canvases (OG, avatar, square post)

Web Tier

File Use
actual-wordmark-primary_web_420x84.svg Default site header, email header
actual-wordmark-light_web_420x84.svg Dark-background header, footers
actual-mark_web_128x128.svg App icon, favicon source
actual-mark-light_web_128x128.svg Dark-bg app icon source
actual-wordmark-primary_web-2x_840x168.svg Retina / HiDPI displays
actual-mark_favicon_32x32.svg Browser tab favicon (use as SVG favicon or export to .ico)
File Use
actual-wordmark-primary_print_1680x336.svg Letterhead, one-pagers, documents
actual-wordmark-light_print-reversed_1680x336.svg Dark slide backgrounds, cover pages
actual-mark_print_512x512.svg Standalone mark, stamps, emboss

Note for print production: These SVGs use only #111111 and #F4EFE4. Convert to CMYK before sending to press:

  • #111111 → C:0 M:0 Y:0 K:93 (or 100K rich black for large fills)
  • #F4EFE4 → C:4 M:3 Y:9 K:0

Social Tier

File Dimensions Platform
actual-wordmark_social-banner_1200x628.svg 1200 × 628 px Open Graph, LinkedIn, Twitter/X card
actual-mark_social-avatar_400x400.svg 400 × 400 px Twitter/X, LinkedIn, Instagram profile
actual-wordmark_social-square_1080x1080.svg 1080 × 1080 px Instagram post, LinkedIn post

Color Reference

Token Hex Usage
Ink #111111 Primary mark, dark-bg text
Linen #F4EFE4 Light variant, reversed mark
Forest #1E4A42 Social backgrounds

Usage Rules

  • Do not recolor the mark outside approved palette tokens.
  • Minimum clear space: equal to the diameter of the mark circle on all sides.
  • Do not stretch, rotate, or add effects to any asset.
  • On backgrounds other than #F4EFE4 (Linen) or #111111 (Ink), use the Forest (#1E4A42) social canvas assets.