Charter Partner Outreach Sequence

Three rings of outreach, worked in order. Do not start Ring 2 until Ring 1 is exhausted. Do not start Ring 3 until Ring 2 referral paths are fully worked.

The goal of every message is a single response: “Tell me more” or “Sure, I have 15 minutes.” Not a yes to anything else.

Ring 1 — Direct Network (Personal Text or DM)

These are people you know: former clients, colleagues, industry contacts. You have their cell number. You have stood on a job site with them or talked about their business in a real context. They will read a text from you.

Send count target: 20–30 contacts Expected response rate: 30–50% Goal: A call or coffee. Not a pitch. A conversation.

Ring 1 — Message A (Former Client / Direct Acquaintance)

Use when: You know them and they know you worked in landscape management.

Hey [Name], it’s Greg. I’ve been building something for the past several months and I keep thinking of you when I run through who the right first partner is.

Quick context: I’m developing a system that gives landscape owners GPS-confirmed crew presence by property — basically replacing the Friday timesheet with hardware that captures who was where and when automatically.

I’m looking for 2–3 owners who would be willing to run a 90-day pilot. You’d be in on it early, heavily supported, and there’s a full refund guarantee if it doesn’t deliver.

Would you have 15 minutes sometime this week? Happy to do a call or meet up. — Greg

Ring 1 — Message B (Industry Peer / Former Colleague)

Use when: You know them professionally but they weren’t a direct client.

Hey [Name] — Greg Ehrenberg. Hope things are going well.

I’ve been building a field operations product for the past year — it’s hardware and software that gives landscape companies a verified record of which crews were on which properties and for how long, without any manual entry from the crew.

I’m at the pilot stage and I’m specifically looking for owner-operated companies in the 10–50 employee range. Thought of you immediately.

No obligation — I just want to show you what I’ve built and get your honest reaction. Got 15 minutes this week?

Ring 1 — Message C (LinkedIn — First Degree, Landscape Owner)

Use when: You’re connected on LinkedIn and they are a landscape business owner you know, but contact is less frequent.

Hi [Name] — hope things are going well. I’ve been building a hardware system for landscape companies over the past year and I’m looking for a few pilot partners to run a 90-day trial. No software installs, no changing how your crews work — just a badge each crew member wears that captures verified job-site presence automatically.

You came to mind because I know you’re running crews across multiple properties daily. Would you have 15 minutes to hear what I’ve built? Happy to do a call or meet in person if you’re local.

Ring 2 — Warm Introductions

These are people who can introduce you to landscape business owners they know. You are not pitching Ring 2 contacts — you are asking for a name and a brief introduction.

Who belongs in Ring 2:

Landscape equipment dealers and their sales reps (they know every operator in the region)
Irrigation suppliers and green-industry distributors
Accountants and bookkeepers who serve green-industry clients
Property management companies who hire landscape contractors
Commercial real estate managers and HOA management companies
NALP and state association board members
Aspire software sales reps and consultants (they speak to landscape owners daily)
Former colleagues who have moved into adjacent industries

Send count target: 15–25 contacts Expected introduction rate: 20–30% Goal: An introduction that results in a Ring 1-style conversation

Ring 2 — Message A (Equipment Dealer / Industry Supplier)

Hi [Name],

I’m doing something I haven’t done before — asking for an introduction.

I’ve been building a GPS and badge-based crew verification system for landscape companies. It gives owners verified records of which crews were on which properties and for how long. No apps, no manual entry — the crew wears a badge.

I’m looking for 2–3 landscape owners in the [Georgia / Southeast] area who run 10–50 employees and are still doing manual timesheets. Do you have one or two clients or contacts you’d feel comfortable introducing me to? I’ll be straightforward with them and there’s no pressure involved.

Happy to tell you more about what I’m building if useful.

Thank you, Greg Ehrenberg greg@limosa.work

Ring 2 — Message B (Property Manager / HOA Contact)

Hi [Name],

I’m reaching out because I’ve been building a crew verification system for landscape contractors, and I think it’s actually as valuable to the property manager side as it is to the contractor.

The short version: GPS-enabled crew badges and BLE equipment tags that give you a verified record of which crews were at which properties, for how long, and whether they were actively working with their equipment — without any manual entry. For property managers, it means you have an independent record against which to verify your contractor’s invoices and service completion.

I’m piloting with a small number of landscape companies this season. If you work with contractors who might benefit from better time and presence verification, I’d love an introduction — or I’m happy to explain what I’m building directly to any contractors you think would respond well.

Thanks, Greg

Ring 2 — Message C (Aspire / Field Service Software Contact)

Hi [Name],

I’m building a complementary product to Aspire called Actual — GPS + BLE badge hardware that captures crew presence at the property level and feeds verified time data back into scheduling and payroll systems.

I’m not competing with Aspire. The goal is to give Aspire users a verified ground-truth layer that makes the data they put into Aspire more accurate.

I’m looking for landscape operators in the Aspire community who are still struggling with timesheet accuracy and payroll disputes — the problem that no software-only solution has solved because it requires hardware at the crew level.

Would you know one or two people I should talk to? I’m at the pilot stage — small group, heavy support, refund guarantee. Just looking for the right early partners.

Thanks, Greg

Ring 3 — Cold Outreach

Ring 3 is for companies that match the target profile but have no connection to the founder. Do this only after Ring 1 and Ring 2 are worked.

Who to target:

NALP member directory (nalp.org) — filter by company size and state
State green industry association directories (GGIA, FNGA, TNLA, NCNLA, SCNLA)
Google Maps search: “landscape company [city]” — find companies with visible commercial property portfolios
Aspire marketplace and community user lists

Research before every cold contact. Know: company name, approximate size, owner name if public, whether they appear to be owner-operated, and what their service area is. A message that says “your company” without a name goes to spam.

Send count target: 30–50 contacts per week Expected response rate: 5–10%

Ring 3 — Cold Email (Business Owner)

Subject: GPS-backed crew verification for [Company Name]

Hi [First Name],

I’ll be direct: I’m building hardware that gives landscape owners a verified record of which crews were on which properties and for how long — without requiring any action from the crew.

Each crew member wears a badge with GPS built in. Each piece of equipment — truck, trailer, mower — has a small BLE tag on it. The badge records when the crew arrives at a property and when they leave. It also detects nearby equipment tags, confirming the crew was actively working — not just in the area. At the end of the week, you have a GPS-confirmed, equipment-verified record of every service completion — no timesheet required.

I’m piloting with a small number of companies this spring. The pilot is 90 days, $1,500 flat, and I’ll refund it entirely if the system doesn’t deliver what I described.

If payroll accuracy, job completion verification, or labor cost control is a real problem for you right now, I’d like to show you what I’ve built.

Would you have 15 minutes this week?

Greg Ehrenberg Actual | limosa.work/actual greg@limosa.work [phone]

Ring 3 — Cold LinkedIn (Business Owner)

Hi [First Name] — I’m building a hardware system for landscape companies that captures crew presence by property automatically, without any manual entry from the crew. GPS-verified, badge-confirmed, syncs to payroll.

I’m looking for a few companies for a 90-day pilot this spring — owner-operated, 10–50 employees, still on manual timesheets. [Company Name] looked like a potential fit.

Would you be open to a 15-minute call to see if this is relevant to your operation?

Ring 3 — Cold Text (Owner’s Cell — Only If Found Through Industry Source)

Only use this when a number is obtained through a legitimate industry directory (NALP member list, state association) or a mutual referral who explicitly said this person is reachable by cell.

Hi [First Name], this is Greg Ehrenberg — I got your number from [source / NALP directory]. I’m building crew presence tracking hardware for landscape companies. 90-day pilot, $1,500, refund guarantee. Would you have 15 minutes to hear what I’ve built? Happy to call at your convenience.

Follow-Up Rules

Ring 1: One follow-up after 5 business days if no response. Then stop. These are people you know — do not harass them.

Ring 2: One follow-up after 7 business days. Note that they may be gathering names and an introduction may come later without another nudge.

Ring 3: Two follow-ups. First follow-up at day 5, second at day 12. After that, move on. The goal is not to wear them down — it is to reach them when the timing is right for them. If they are not responding, the timing is not right.

Never follow up more than twice on any cold contact.

Tracking

Use a simple tracking sheet. Columns needed:

Column	Purpose
Name	Contact name
Company	Company name
Ring	1, 2, or 3
Channel	Text / Email / LinkedIn / Phone
Date sent	First contact date
Status	Sent / Responded / Called / Declined / Pilot
Notes	What they said, their objection, their timeline

Review this list every Monday morning. Move anything that has stalled to a follow-up task or close it out. A contact with no update in 14 days is dormant — either follow up or mark closed.